the brief:

The client sought a professional look tailored to their business offering training in engineering and civil construction. Personality and good recall were key.

The Solution:

The colour palette was informed by the colours associated with road construction - plant machinery and bitumen. The shadow cast by the letter i references white road markings and the hard hat converts the letter i into a construction worker, highlighting the human element of the business.

Marketing Collateral:

logo
Business stationery
mailing labels
website

The Result:

Easily recognisable branding, with the visual perfectly referencing the industry specialisation.