the brief:

To create a new look that is visually clean, simple and contemporary, avoiding the very clichéd visual reference to the human spine. LHCC provides a professional, experienced health support service and wanted this to be reflected in their logo and visual brand.

The Solution:

Choice of colour was made to reflect ‘clinical and professional’ without looking too conservative nor medical.

The clean letter forms came from playing around with the acronym and modifying an existing font to suit.

Marketing Collateral:

Logo
Signage
Brochure
Flyer
DVD Package
Promotional Merchandise

The Result:

An eye catching, contemporary and particularly versatile design that enables a seamless flow across a range of media. The client loved the look and feel of the new design and impressed by the way it captured how they felt about their business.