the brief:

To update the existing Beaumont brand and incorporate a new tagline. The key elements of fonts, the ‘b’ icon and the brand colour were to be retained.

The Solution:

While the retained circular font was a driver of the design, numerous approaches were explored, including introducing a heart to represent the human element.

Marketing Collateral:

logo
business stationery
flyers
posters
signage
copywriting

The Result:

The ‘b’ icon reversed and cut out of a solid circle with the addition of the heart reflecting the important business principle of placing people in the right roles for both the individual and the organisation.