the brief:

The client had a creative representation designed by an artist which they wanted to use this as their branding. Essentially the brief was to use this artwork as a base to create a cohesive brand identity across all mediums, including print and digital.

the solution:

We took the elements of the artwork, the theme, colour palette, texture and primary typeface and worked with those to transfer the artist’s intentions into a graphically designed, consistent cohesive brand. We created a library of designs which could then be used for all marketing communications.

marketing collateral:

letterhead
business card
brochures
signage
posters
press ads
flyers
web pages
digital newsletter

the result:

The brand incorporates the original artist’s theme as requested by the client. Translation of this art into a variety of graphic designs and elements, facilitated flexibility across current and future marketing communications.