the brief:

Our client had created a custom designed backpack to eliminate awkwardness of carrying a rolled up yoga mat and associated gear. She had also drawn a logo concept that needed to be graphically represented for use on packaging and promotional material.

Targeting city yogis it needed to visually convey sustainable, earth conscious, yet urban and contemporary.

The Solution:

We took the existing logo creation and adjusted the scale and spacing. This was then applied to the mat wrap and block packaging design with the lotus flower used as a background pattern.

We designed the brochure to go with the backpack to provide a simple guide on how to use and how the product was developed, again on recycled card.

Marketing Collateral:

labels
packaging
brochure

The Result:

Beautifully presented product packaging designed and produced in a sustainable way to mirror the ethics of the client. A range of logo graphic files for future use for print and product decoration.