the brief:

AS a copywriter, the client wanted something typographical as a nod to words and the design to be super simple. She preferred blue-ish colours.

The Solution:

Working with a favourite rounded san serif font, we created a super simple layout with the words and applied scale and spacing for design effect. Blue can be dull so we added a luminous green, aqua and purple to the colour palette provide some pop.

To add further effect, we animated the master logo in a typewriter style referencing the movement of typewriter keys.

Marketing Collateral:

logo
website
email signature

The Result:

A simple logo that references the wordiness of a wordsmith together with professionalism and style.