the brief:

This Byron based not-for-profit residential educational program for women at risk had an existing logo but no graphic design experience or external input. They had put out a call for help.

pm3 answered the call to help establish their brand identity and collateral pro bono to help them with their mission to raise awareness and funds to continue running the program.

the solution:

Working with the existing tree logo and palette we produced a cohesive range of graphic designs providing a library of flexible options to be used in business stationery, website, signage etc and other marketing opportunities. A style guide ensured that the graphics are always used in the correct way and not manipulated incorrectly.

marketing collateral:

Business stationery
Website
Flyers
Brochures
Advertising
Social and digital media graphics
Signage

the result:

A cohesive, recognisable brand that has helped establish The SHIFT Project as a well recognised and supported independent charity. Awareness in the community of the essential and successful work SHIFT does to change people’s lives is now being achieved.