the brief:

Enkindle is a hot off the press new business aiming to deliver world class aged care. They required a design that would work for Govt agencies, aged care providers, peak bodies and organisations

Enkindle came to pm3 with a mood board of imagery, colours and styles they liked which were clean simple and corporate. The colour palette was pinks, oranges and yellows.

The solution:

The definition of Enkindle is: to rouse into action; to incite; excite; evoke feelings. 

The brand design needed to convey these active elements of speed and efficiency and encapsulate simplicity and ease.

At concept presentation the clients were sold on the entwined e’s (bookending the name), into a coil, visually suggesting springing into action, energy and efficiency. The muted pinks and yellows softened the crisp clean design and provided the warmth and safety representing care they wanted to project.

Marketing Collateral:

logo
business cards
email signature
report cover

The Result:

A clean, fresh brand that engages with the enkindle target audience of corporate, providers and Govt agencies.