I have 30 years of experience… so what? Experience is not everything in a creative realm like graphic design - what’s critical is creativity, imagination, intuition and a smouldering contempt for sameness.

So where did I cut my design teeth? In advertising and design studios around Melbourne, where I dabbled in all manner of creative disciplines. Good typography became my thing. This stemmed from early beginnings in magazines, together with a gig redesigning Melbourne’s broadsheet newspaper, The Herald-Sun and later as a team member creating the artwork for every item of signage at Parliament House in Canberra - and I mean every item… from the inlaid brass letters in the forecourt granite, to those lovely little square glass signs outside the MP’s offices. Oh the joy of being paid to tell politicians where to go! 

Now as an experienced freelance designer I bring a full tool kit to branding businesses like yours.

Understanding you, your essence, your style, your passion and vision… is my key to packaging and delivering your business brand to the market. So be prepared to bare your heart and soul in those first consults, for therein lies the gold.