the brief:

Shuck Oyster Purveyors provided a very clear brief beginning with their description of the oyster as 'feminine'. They requested that visual references of the oyster habitats of craggy rivers, estuaries and lakes should be reflected in the design.

The Solution:

The colour palette was inspired by the ocean using silvers, greys, blues and greens, and visual references of the contours mimicking the landscapes of rivers, bays and estuaries were incorporated.

The design needed to work across a wide range of design solutions from packaging on both soft pack and glass jars, through to embroidery on uniforms. The design succeeded, being able to both stand alone as the outline design and with the hero image of an oyster farm. Bringing the sultry sea image into every application. 

Marketing Collateral:

Logo 
Business Cards
ads
Packaging
Signage
Flyers
Brochure
Uniform

The Result:

The design succeeded, in its ability to stand alone, not only as the outline design, but also with the hero oyster farm image, bringing the sultry sea image into every application. As the client joyously stated “Just looking at the image, you can taste the oysters”.