Once you have approved your new logo it’s time to lock in the assets and how they should be used. If you have teams working in different media, eg: some using print, some TV and some on socials then having these assets maintained and communicated ensures the integrity of your brand design and continuity across the board.

At this point YOUR part of the job is complete, for the designer there is still a heap of work to make sure you have your beautiful new logo in every format you will need.

Your designer will prepare and supply you with a zillion files, why so many you ask?