the brief:

To be honest, there wasn’t really much of a brief. The client was referred to pm3 by a trusty colleague who must have said good things because the client pretty much put his faith into pm3’s experience and know-how and left me to it. The product is an all-in-one gaiter and sock designed for tradies, landscapers, farmers and anyone who works outside – providing comfortable protection for feet and work boots, while at work.

the solution:

Given the name is a combo of ‘sock’ & ‘fort’ the design cried out for a visual that conveyed exactly that – so, I literally drew a sock with a fort-like top and voilà the logo was done – well the concept was done, there was much styling and tweaking to do to integrate the icon into the wording, together with sourcing a suitable font and colours. I also presented alternative concepts but like me, the client couldn’t go past the visual representation of a sock and fort.

Marketing Collateral:

logo
business card
packaging
infographic
website

The Result:

A crisp clean strong brand that hopefully speaks to tradies and outside workers of all types.