the brief:

I have had the pleasure to work with Therese Toohey in the past, so when she returned with a new design gig, I was excited.

The gig was a bunch of collateral - work book, flyer and a slide deck. But there was one glitch - the logo. 

Having a thorough background knowledge of what Therese does (helping professionals to find career freedom) I felt the existing logo didn’t really convey that. So I gave my graphic design opinion which resulted in a redesign being added to the brief.

The Solution:

Using the existing colours and font with the addition of Therese’s own handwriting, I created a design that expressed her personality and specialty. Her initials TT, with the addition of a couple of circles, revealed a stick figure couple dancing, arm in arm. Perfect. It spoke freedom, joy, partnership, support, togetherness... nailing exactly what she offers in her work. 

Marketing Collateral:

Logo
Brochures
booklets
slide presentation decks
video graphics
art direction

The Result:

With pm3 you get an honest appraisal of what you have and what you could have. In this case, a brand spanking new conceptual logo that fits perfectly into the professional and corporate worlds while conveying fun, freedom and breaking barriers.