the brief:

Justine is a recruitment specialist whose brief was for a logo that was simple, elegant and classic in the same vein as the Chanel brand.

The Solution:

Initially we explored black and white designs incorporating Chanel font and style. During this process it became increasingly obvious that this style wasn’t quite right – the design guides were too hard, masculine and the length of the business name was problematic. 

Through the use of different typefaces and the introduction of the soft pink colour, we were able to achieve a more feminine feel. 

Marketing Collateral:

Logo
business stationery
Brochure
Website
Signage Banner
Social Media graphics

The Result:

Close collaboration with the client resulted in a simple, elegant and classic design. The client felt her personality was fully reflected in this distinctive brand.